What
Bring together professionals from the worlds of Internet marketing and social media marketing to discuss, learn, and exchange ideas. We aim to provide an environment where the two groups can effectively argue, learn from each other & come away with knowledge, strategy & tactics.Why
It is apparent that there is a dichotomy between the philosophies, methods and tactics used by the two groups. Some work well, others don’t. We feel that given an opportunity, Internet marketers can learn how to be more effective in the social sphere and social marketers can learn how to effectively track ROI and better understand the tools & successful tactics utilized by Internet marketers.How
- Single stream conference
- Audience participation throughout
- Case studies presented & discussed
- Panel discussions driven by audience interest
- Attendance capped to provide ample opportunity for discussion, point / counterpoint
- No “echo chamber” presentations. This is a guided, intense debate between two viewpoints
- The conference will feature some controversial figures in both the Internet Marketing space as well as the Social Media space.
- Also featuring as the main attraction, an all-woman panel representing a gradation to both extremes.
- Open “Lab” time for free-form discussion
Who
Moderator: Tim Walker, Hoovers*
Internet Marketing Case Study:
Social Media Marketing Case Study: Olivier Blanchard*
Main panel: Eileen Gordon*, Missy Ward, Jen Leggio, Mona Nomura*
Keynote:
Presenter: Giovanni Gallucci
Presenter: Amber Naslund
Presenter: Keith Burtis*
*Confirmed
